Mission & Vision
Our mission is to offer a unique destination experience for our customer by executing policies that improve Swallow Gully’s competitiveness as domestic and international tourists destination of choice for Sichuan and China. 

Swallows’ Gully scenic and tourism areas is one of China’s most beautiful and pristine natural areas with near proximity to large population clusters and significant accessibility. We will aim to harness the power of travel and tourism to enrich people’s lives, strengthen communities, and protect the area’s natural endowment and heritage.

We intent to fully leverage our exclusive rights to enhance shareholder returns via:

“One-of-a-kind”, breath-taking scenic attractions with strong service orientation.

Introducing unique attractions to enhance visitor experience and prolong stay per visit and year round activities.

Conscientious development in line with the PRC Government’s long-term policy and objectives for tourism.


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